VP, Marketing Full Time

Hi! Orbit is hiring a VP, Marketing to join our leadership team. Orbit is the leading community growth platform that helps companies leverage their community to grow their business. We’re a well-funded Series A company with top-tier investors like Coatue, A16Z, and Heavybit. We have early solid organic traction—our platform is in use by more than 4,000 communities and helps power teams behind products like Okta, CircleCI, Typeform, Apollo GraphQL, Agora, and others.

We’re looking for an experienced marketing leader who has experience creating and owning a category, building scalable systems for demand generation and product marketing, delivering effective product marketing, and who has built and grown high-caliber marketing teams across each of these areas.

Our VP Marketing will own demand generation, growth, product marketing, content, events, strategy, creative development, sales intent, and tooling. In this role you will position Orbit as the category leader while educating the market on the category itself and the latent needs. You will develop the Orbit brand, as a thought leader in the space – spreading brand and product awareness to target communities. Additionally, as a leader you will be responsible for recruiting, training, and developing marketing team members into a highly efficient, productive and results-oriented department.

RESPONSIBILITIES:

• Building category awareness and establishing Orbit as category leader
• Developing and maintaining department plan and executing on the plan including:
• Goals – Marketing goals for the organization for each year with proper focus and benchmarks defined
• Strategy – Definition of our Target Markets and Value Proposition, and nailing messaging and positioning
• Implementation – All infrastructure, processes and scheduling
• Metrics – Analysis, story, and actions
• Developing and executing on go-to-market strategy for new features and product announcements
• Building lead nurturing strategies and aligning tools and processes
• Allocating spend and resources to meet goals
• Developing templates, processes and models to support pre and post-sales as well as partnership engagements
• Responsible for mentoring and building a team as the department continues to grow

We’re looking for someone with work experience along these lines:

• 10+ years of proven success in demand generation and growth areas of marketing
• 7+ years in high-growth, B2B SaaS environments partnering with sales to deliver on revenue targets
• Exceptional knowledge of enterprise pre and post sales strategies and processes
• Outstanding team building and leadership skills to include selection, training and retention of direct reports and external content providers
• Exceptional customer focus
• Strategic mindset, which translates into effective strategy
• Ability to develop new processes and/or formats as needed

Working at Orbit
Orbit is a remote-first, fully distributed company with employees in many countries. Currently, we are focusing on hiring in France, the UK, or the US. However, if you’re outside those countries but between the time zones of UTC-7 and UTC+3, and you’re open to the complexities and trade-offs of full-time contracting, you are welcome to apply. We do not offer visa sponsorship at this time.

Because we have teammates around the world, certain benefits will vary based on where you live. We take the health and well-being of our teammates seriously. Just tell us what you need to be happy and successful, and we’ll try our best to accommodate. In general, we aim to offer our employees:

• Competitive compensation packages
• Flexible and family-friendly working arrangements
• Your dream hardware, software, and conferencing setup for your home office
• Opportunities for professional development, which might include books, courses, conferences, or community events
• You’ll be joining a diverse team that values autonomy and getting stuff done while having fun.

The hiring process
We are a young startup, frequently iterating on our interview processes. The specific steps you go through may vary, but for all candidates, we hold the following principles in mind:

• We respect candidates’ time and energy.
• We conduct conversational interviews as well as collaboration sessions, which are designed to help you get a sense of what it’s really like to work with our team.
• We want everyone, candidates as well as interviewers, to come away feeling positive about the experience. Everyone should feel that they got something out of meeting and exploring the opportunity together, even if an offer isn’t extended or accepted.

And most importantly:
Orbit does not discriminate in employment matters on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity. In fact, we strongly believe that diversity contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.

Tagged as: demand generation, growth marketing, SEM, SEO