About the Role:
This role will lead the development and execution of communications strategies to shift North American insurers away from fossil fuels and align their business with a 1.5C climate pathway, and coordinate the work with our network of partner organizations.
Insurers are the achilles heel of the fossil fuel industry, because no fossil fuel project can be built or operated without insurance – but US insurers lag behind their global peers in adopting sound climate policies. Navigating a challenging US political context, this role will be a “Media Maestro” who develops and drives the breakthrough narratives and stories in business and mainstream media to secure policies from major insurers like AIG, Chubb, and Travelers.
About You:
You’re a highly experienced communications professional with a track record of telling clear, powerful stories that synthesize complex issues and cut through a crowded media landscape. You’re skilled at developing big picture media strategy and have a hunger to spot and drive the concrete opportunities to turn campaign strategies into real-world impact. You develop high-quality copy quickly and pitch relentlessly to journalists and editors to secure the needed story at the right time with the crucial framing. You’re a team player with excellent interpersonal communications skills and the ability to work effectively with our partner groups to support them to do their best work. You’re passionate about solving the climate crisis and winning campaigns.
Key Responsibilities:
Lead the development and execution of media and communications strategies – with guidance from campaign coordinator(s) – to achieve the goals of the Insure Our Future campaign, including but not limited to winning ambitious climate policies from major US insurers.
Determine target audiences to advance campaign goals, create strategic campaign frames, messages and talking points tailored to them, and identify effective channels to reach them.
Spot opportunities, and develop and pitch strategic media stories and powerful releases to mainstream and niche insurance industry media outlets, and secure consistent coverage by building and maintaining trusted relationships with key journalists and editors.
Align and coordinate the media and communications work internally with campaign leads and communications peers, in strategic planning processes, and externally across our network of partner organizations.
Drive rapid response to breaking stories by developing materials on short timelines and project manage network response in order to maximize opportunities, including sustained follow-up with analysis and reframing post-breaking news.
Closely advise, support, coordinate, and build the capacity and ownership of the communications work at partner organizations – striking a healthy relationship between pursuing short-term impact goals and longer-term power-building with partners.
Identify, onboard, and manage additional communications capacity as needed, such as during peak escalation moments.
Required skills and experience:
Job requirements
How Sunrise supports its staff:
The Sunrise Project U.S. is committed to creating a workplace that supports our staff to do their best work and develop professionally. We have the following in place to help us achieve that:
How to apply to this job:
We recognize that racism, sexism, ableism, homophobia, classism and other forms of discrimination creates structural barriers that impact opportunities for formal education and experience. When assessing candidates we look at more than the jobs you’ve been paid to do but the range of ways you’ve picked up skills and knowledge throughout your life. This is why we assess candidates on how well they respond to application questions. Please have a CV but no need to write a cover letter/writing sample.
Tagged as: campaign strategy, communication, copywriting, media relations
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