Who We Are:
Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.
At Vista, we use our love of all things tech, design, digital, manufacturing and care to make products and solutions accessible and easy. Our aspiration is to become THE indispensable Design & Marketing partner for small businesses!
Vista is in the early stages of a journey to expand our offerings well beyond Print into a full-service, self-service marketing and design solution destination to help small businesses launch and grow. In recent times we made big moves like acquiring 99designs and partnering with Wix in order to accelerate this journey, as well as focusing our internal resources toward building better Print, Design and Digital products. As our ecosystem of offerings grows, our ability to serve a wider range of small business owner improves, thus presenting an opportunity to evolve how we market our products and solutions to key audiences.
Product Marketing is a global team which excels in bringing a product/platform/service to market. For both key new and existing products this team is responsible for communicating the product’s value to the market & customers. This includes aspects such as determining product positioning, key messaging, crafting Value Propositions, playbooks, tools and assets, GTM strategies and approaches. It also ensures key stakeholder and customers understand the offering and this team develops Marketing activities and initiatives to different audiences in a way that drives key demand and usage. This team also plays a meaningful role ensuring consistencies and coordination of major initiatives across Categories and Countries.
What You Will Do:
Vista has a key strategic initiative to build, nurture and elevate how we approach Product Marketing today across the business and the value it can deliver. The Senior Product Marketing Specialist straight line reports into the P&SM Central Marketing function, but is highly embedded and supports a number of our key Product Categories. Product Marketers are key roles which are embedded very deliberately into a specific group/s to ensure that they become the Marketing voice for a given area by having strong Category and Product expertise and understanding the Category’s vision. They then also act in a Central Marketing capacity, for example as a liaison between the Category and Central Marketing organizations.
Primary responsibility is to communicate the Category and Product’s value to the market & customers.
Working with Senior Product Marketing managers, creates the overall product / category marketing strategy & plans by partnering closely with Category Portfolio leads across different product categories.
Creates demand for products through effective positioning, messaging and marketing programs, including creating the customer facing Value Proposition for a Product/Category (works closely with Product Managers & the Senior Product Marketing Manager/s to align on overall direction)
Creation of Toolboxes & key support ‘menus’ for product groups and regions to deploy (playbooks, assets, copy, creative, comms etc.) – Framework owners and developers – sharing globally as necessary
For key launches / initiatives creates campaign strategies to attract new prospects and customers – thereafter works with GTM who build, execute, and deliver campaigns
Sets the bar across categories for approaches, tools, and content to support a given product/platform/service
Contributes and feeds into Product & Category strategies & initiatives – brings a vital Marketing perspective to those meetings, reviews, and decisions – attends biannual reviews
At Vista, we value the experiences that individual team members add to our culture. Please don’t hesitate to apply even if you don’t meet the exact qualifications, we look forward to learning more about you!
3+ years of proven experience in Marketing, ideally Product Marketing related fields
Someone who brings passion & energy to the team
Ability to think analytically and use data to make informed recommendations
Customer-first mentality and foresight for delivering the best end-to-end experience
Degree educated – desirable, not mandatory
Why You’ll Love Working Here:
Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.
Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees.
In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it’s safe to do so or believe in-person working will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as many countries in Europe: including Spain, Germany, UK, Czech Republic, Ireland and Switzerland.
As an e-commerce powerhouse, Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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